How to Build Word of Mouth

How to Build Word of Mouth As a new freelancer scrounging advice, â€Å"word of mouth† was a common response from the more experienced. If I wanted to increase my work and income, that’s what it was down to: Word of mouth. It drove me nuts. What was word of mouth and how could I get myself there? Build contacts.  Make it your job to know people. Attend events and book releases, join online forums, get in touch with editors via the staff-section of magazines. Contact websites and business that catch your interest. Where there’s opportunity, introduce yourself. Random conversations have led to year-long contacts (and referrals).   Just one example: An avid card player, I struck up a conversation with a friend about local Bridge clubs: They put me in touch with the editor of Great Bridge Links, and I’ve been on-board ever since. Be accessible.  People should always have access to your portfolio and have a way to reach you. Two birds with one stone is a well-designed website that strikes the right chords. You want professionalism and efficiency. Have at least writing samples, links and an about section on your official website. Expand your network further with other contactable profiles like Amazon Author Central or your own blog separately from your website. Spread your reach.  Now and then (I do it once a month), write something for free and send it somewhere meaningful: A guest post, magazine. This is only about expanding your reach: Introduce yourself to a new market, and make sure your website is updated when a prospective client types your details into Google. Ask.  Many referrals have come from simply asking happy clients to refer others. Other times, unsuccessful cold queries have resulted in a â€Å"we’ll be sure to pass your info on† that paid off later down the line. Gather testimonials.  In addition to referrals, ask clients for testimonials to go on your website. These are your references, and it shows that you can do the job. If you can grab a testimonial from a well-known client or author, so much better: Author Francois Bloemhof was more than happy to offer up a review for the NB Publishers anthology short story â€Å"Boelie† (Afrikaans for bully), and it’s just because I’d asked. Reputation is everything almost goes without saying.  Don’t burn bridges, don’t miss deadlines, don’t gossip or bitch about clients and colleagues – and yes, I’ve sadly seen this – stay accurate and stick to your work-ethic. Protect your reputation; it’s everything for word of mouth. People are going to talk about your work, and you want what they’re saying to be good. Reach out.  Sometimes you have to reach out first, or people will never hear about you! Getting people to know me (and get in touch later) involved a lot of cold calling – not just to magazines, but business who looked like they could use my services. Incentive is great for attracting word of mouth.  Use social media to launch a competition, offer a 15 percent discount for referred clients, put a short story up for download, host a course or start a newsletter; The bottom line is getting people to talk, share, interact and refer. Refer others.  Refer clients to other freelancers in your contacts library, too. Sometimes a job comes along that I might not have time for, and I’m happy to recommend a friend. This, of course, encourages them to refer others back to you. That, dear writer, is the cycle of word of mouth. Have you got people talking?

Human rights Essay Example | Topics and Well Written Essays - 2000 words

Human rights - Essay Example The law of protest in the UK is inherently complex, with both the common law and constitutional provisions playing significant roles. The  Public Order Act 1986  is one of the major legislations that frame conditions to which protest demonstrations and marches are subject.2 This act allows the UK police to levy conditions that are deemed necessary for preventing property damage, public disorder, or stop protestors from intimidating others, while making it compulsory for the protestors to present a prior notification to the police. Failing to adhere to the stated conditions is an offence entailing arrest under the common law. Besides the  Public Order Act 1986,  there are various other provisions such as the stop and search provisions created under the Police and Criminal Evidence Act 19843 and the Serious Organised Crime and Police Act 2005 (SOCPA)4 that prohibit protests and demonstrations in specific areas without prior notification and permission. For example, areas surrou nding the Parliament Square and Trafalgar Square come under  the SOCPA designated areas. ... This essay critically analyses the aforementioned statement suggesting that the policing of protests as provided by the Public Order Act 1986 favours the interests of the state over the democratic rights of an individual as provided by the ECHR. Discussion Under provisions made by the ECHR, the Home Office and the police are under obligations to comply with the rights set out in the treaty; however, at the same time the provisions under the UK common law are also taken into consideration. The UK Government is required to protect all that come under its jurisdiction, which includes demonstrators, protestors, those targeted by the protestors, the public and the police.5 There are two obligation types owed by the UK under the ECHR: positive and negative. A positive obligation makes it necessary for the government to frame protective or preventive measures to secure rights listed in article 11 of the ECHR, whereas under the negative obligation they must stop from taking certain protectiv e or preventive measures. For example, under a negative obligation the UK Government cannot place hurdles in front of those wanting to protest.6 A positive obligation, on the other hand, helps counter protests and makes it compulsory for the government to frame measures that safeguard individuals from the actions of others (such as those targeted by the protestors or business firms against whom individuals may want to protest). Article 11 of the ECHR makes provisions that safeguard the rights of protestors and demonstrators taking part in peaceful assemblies from state interference. Article 11 comprises two interlinked rights: the right not to be stopped from associating and meeting (except

Journal Assignment Example | Topics and Well Written Essays - 250 words - 1

Journal - Assignment Example Nevertheless, some people do not treat Wheatley as an antislavery writer. This is one of the racial prejudices I need to face while marketing her books. Moreover, it is still unknown why a slave writer was silent about her miserable fate. There is a point of view that Phillis just wrote the poems that were popular at her time. In any case, nobody has proved this thought yet. The best variant to learn the truth is to buy and read Wheatley’s poems and try to find out this information between the lines of marvellous rhyming. Phillis Wheatley’s books have several important qualities that contribute to the popularity of these writings and make the works of this author very popular on any book market. One of the most essential ones is that Phillis’s works are a complicated blend of African and Anglo-American literary traditions. This writer inherited the features found in her books from West African past. It is not very difficult to note that this poet’s works i nclude her anticipation of the literary conventions of Romanticism. According to the critics’ point of view, Wheatley applied Coleridge’s theories of the secondary imagination. It is very useful to read Phillis’s works for those, who are interested in the history of literature.

Photo essay Example | Topics and Well Written Essays - 250 words - 1

Photo - Essay Example clean, sparkling waters that perfectly magnify and reflect the images that are visually seen: the large brightly lit observation wheel, the skyscrapers equally lighted, and the distant array of high-rise buildings that brighten the deep blue skies. As one views these waterfronts, one could just marvel at the serenity of the waters amidst the busy commercial sector that is displayed beyond it. Visitors are enticed by the cleanliness and serenity of the waters, both in Tokyo and in Singapore, despite being located beside highly industrialized cities. One could also note that there were no evident traces of smog or air pollution from the photos, reflecting the ability of the cities to maintain the pristine condition of their surroundings, and their abilities to preserve and conserve the natural resources. At the time these photos were taken, it is evident that the time frame could be potentially similar – nearly approaching nighttime but the blue skies proved that it is night has not appropriately arrived. The greater numbers of bright lights from the photo of the waterfronts of Singapore prove that this was taken at a closer time frame to nighttime than that of the Tokyo

The Article by Atul Gawande (2009) New Yorker Term Paper

The Article by Atul Gawande (2009) New Yorker - Term Paper Example Some scholars suggest that the system has drifted out of control: â€Å"Through no planned design or evil intent, our health care system has evolved in ways that better serve a myriad of economic, professional, and political interests than those of patients and families, and the larger public† (Mechanic, 2006, p. ix). Gawande, however, sees a much bleaker picture, and suggests that there are areas in America where doctors and administrators are financially tied into provision, and that this encourages massive amounts of over-treatment, with no benefit to patients. Gawande’s article describes a huge discrepancy in the per capita costs of medical care in two comparable districts, McAllen and El Paso, Texas, while there is no evidence that the higher cost location (McAllen) offers better care or achieves better results. This gives rise to a serious ethical problem: in El Paso patients have much lower rates of access to all kinds of tests and treatments, while in McAllen, t hey have much higher rates. The variation is due to doctor behavior, and not down to the demographics of the citizens, since the two regions are very similar. This is the kind of situation that led to the passing of the 2010 Health Care Reform bill which aims to extend health coverage to from 83% to 95% of the legally resident population. (Tumulty, 2010, p. 1) Unfortunately, however, huge variation in the way that this money is spent will mean that a fair and equal service is not likely to happen. From the point of view of justice, or fairness, such unequal practices cannot be defended, since all American citizens should have equal access to the benefits of our modern technologies. From a utilitarian point of view, there is a deviation from best practice, since in the McAllen hospitals there is little effort to gain the greatest benefit to patients for the lowest cost. Increasing the amount of testing in order to maximise revenue is the very opposite of ethical behaviour on the part of institutions where doctors earn more for ordering more procedures and tests. Gawande suggests that the problem lies with the structures of delivery, and describes the McAllen healthcare model as â€Å"as system that has no brakes† (Gawanda, p. 14). He cites the example of the Mayo clinic, where doctors receive a fixed salary, as a potential solution. Fewer scans are done, and more discussion between doctors takes place to minimize unnecessary treatments, all of which come with risks as well as benefits, and to try to ensure that patients have what they need, rather than what can be sold to them for profit. There is little incentive to cherry pick patients in this kind of system, and hospitals which follow this style find that overall costs are lower, and quality of care goes up. This analysis takes a refreshing look at the way the whole system is set up, and this gives the reader an overview of things rather than just the view of an economist, or a health professional, or an administrator. It highlights the error that patients, and some doctors, often make, in thinking that more testing is always good. The point is to do what is the best for the patient, and not what sustains the system. If there was more of this kind of benchmarking across hospitals with comparable patient characteristics, then perhaps more could be done to eliminate wasteful

Film Sequence - Raging Bull (Martin Scoreses, 1980) Essay

Film Sequence - Raging Bull (Martin Scoreses, 1980) - Essay Example He became very rich and then wasted all his money. Later on in life he became a stand up comedian in which he didn’t succeed in a great way. Even more, he was imprisoned for taking advantage of an underage girl. After their previous endeavor, â€Å"Taxi Driver†, Scorsese, De Niro and Screen writer Paul Schrader were drawn and seemed exited by the life of the tortured, rough and devastated character. The techniques used in this film were unique and captures the imaginative power of the director. The movie offers a strong portrayal of the visual language and the composition of the shots. The opening credits of the movie shows the titles with a slow motion shot of the boxer jogging and warming up in the ring. It is a similar to the opening shots of To Kill a Mocking Bird. Raging Bull opening sequence plays Intermezzo from the opera Cavalleria Rusticana, by Pietro Mascagni. It has an amazing soundscapes, a no color cinematography and expert production design. Jake La Motta is portrayed in the opening scene exactly in a way notes are portrayed on a music sheet. He is feared, angry and the ropes of the ring look very much like the bars of music. Scorsese’s poetic meditation on La Motta’s fights in the ring is an important motif in the films romantic glorification of the sport and a tribute to its classic photojournalists. The film also displays elements of Christianity, specially a parallel of the fall. La Motta is shown capable of great things but his own wrong doings and failure to correct himself keeps him away from achieving much. (Martin Scorsese, Men of the cloth, Men of the Streets). Another important field had been Scorsese’s use of slow motion cinematography penetrates through the film and it is that absurdity which makes the critics find the film so compelling. Intertextuality means the way artworks can copy, pay tribute or enrich others work and here Scorsese imitates Life Magazine snaps in the movie. Establishing shots s uch as a low angle one which focuses on the symmetry of fire escapes in a Bronx building shows the artistic side of Scorsese. Camera work in this film had been of exceptional quality, with shots like a 360 degree swish pan which was used to show the state of Sugar Ray receiving the punches, which shows feelings inside the opponents mind. In the last part we see Jake getting beaten up, where the cameras close in on the hits and the blood. Slow motion is used to highlight the blood. Scorsese uses chiaroscuro lighting which creates energy and to portray the disturbed search. The energy is the desire, the camera is the hope and the lights are the worries that will be produced and the desires stripped. Scorsese’s use of wide angle lens, on close-ups, is well pictured. This would not have come out in longer lens. The great sense of separation is produced by this. Certain shots like the high angle, over the shoulder shot as La Motta hits Robinson, the camera zooms to a medium close from a long shot. The camera then takes the flash of a photojournalist and the flash fades. Scenes like these left a lot of scope for the audience to interpret. A point of view shot is used when the character is shown looking at something, so the shot is alternated with the view and the reaction of the observer. Slow motion

Childhood vaccinations Essay Example | Topics and Well Written Essays - 2000 words

Childhood vaccinations - Essay Example Describing her helplessness, another polio sufferer writes, â€Å"I found it very frustrating to have an active mind in a permanently disabled body† (Gillan 1). Many individuals suffer from completely preventable diseases that could have been avoided if they were vaccinated in childhood. The very fact that a disease as preventable as polio was allowed to ruin so many lives makes it unbearable. Despite the awareness on immunizations and vaccinations, the multi-million dollar investments made by governments on vaccinations, the free camps and vaccination drives organized every day, there are many who fail to get their children immunized or are too scared to do so. Failure to get children immunized puts them at risk of innumerable life-threatening or permanently disabling diseases that would otherwise have been completely preventable. It is argued here that children should get immunized and that vaccination is the right of every child, as much as is his right to living. The World Health Organization (WHO) has a Millennium Development Goal 4 for reducing child (under five years of age) mortality by up to two thirds by the year 2015 (â€Å"10 facts on immunization† who.int). According to reports, millions of children die every year from diseases that could have been prevented through immunization. Vaccination is also a key strategy for the prevention of emergence of pandemic infections. The WHO reports that vaccination results in the prevention of about 2-3 million deaths all over the world each year (â€Å"10 facts on immunization† who.int). Deaths in all age groups from pertussis, diphtheria, tetanus, measles and polio have been prevented through vaccination, which is â€Å"one of the most successful and cost-effective public health interventions† (â€Å"10 facts on immunization† who.int). However, many individuals fail to get their children immunized, resulting in morbidity or